| 000 -LEADER |
|---|
| fixed length control field |
00694nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230713124405.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230713b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749483098 |
| 040 ## - CATALOGING SOURCE |
|---|
| Linkage |
High School Learning Resource Center |
| Original cataloging agency |
High School Learning Resource Center |
| Transcribing agency |
High School Learning Resource Center |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 B34 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bailey, Simon |
| 9 (RLIN) |
33571 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Myths of branding: |
| Remainder of title |
a brand is just a logo and other popular misconceptions |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
US: |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
c2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
244 pages; |
| Dimensions |
24cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business |
| 9 (RLIN) |
33572 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding |
| Form subdivision |
marketing |
| 9 (RLIN) |
33573 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Logos |
| Form subdivision |
symbols |
| 9 (RLIN) |
33574 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Andy Milligan |
| 9 (RLIN) |
33575 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
