| 000 -LEADER |
|---|
| fixed length control field |
00755nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240206101112.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231018b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781266124983 |
| 040 ## - CATALOGING SOURCE |
|---|
| Linkage |
College Learning Resource Center |
| Original cataloging agency |
College Learning Resource Center |
| Transcribing agency |
College Learning Resource Center |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 C36 2024 |
| Item number |
CL12392 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cannon, Joseph P. |
| 9 (RLIN) |
40896 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing: |
| Remainder of title |
a marketing strategy planning approach / |
| Statement of responsibility, etc. |
Joseph P. Cannon |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
18th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York: |
| Name of publisher, distributor, etc. |
McGraw Hill Education, |
| Date of publication, distribution, etc. |
c2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiv, 796 pages: |
| Other physical details |
color illustrations; |
| Dimensions |
27cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mareting. |
| 9 (RLIN) |
40897 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
William D. Perreault, Jr. |
| 9 (RLIN) |
40898 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
E. Jemme McCarthy |
| 9 (RLIN) |
40899 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
