| 000 -LEADER |
|---|
| fixed length control field |
00693nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231019103856.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231019b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781266261503 |
| 040 ## - CATALOGING SOURCE |
|---|
| Linkage |
College Learning Resource Center |
| Original cataloging agency |
College Learning Resource Center |
| Transcribing agency |
College Learning Resource Center |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.2 H35 2024 |
| Item number |
CL12429 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Joseph F. |
| 9 (RLIN) |
41105 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing research |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York: |
| Name of publisher, distributor, etc. |
McGraw Hill Education, |
| Date of publication, distribution, etc. |
c2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 428 pages; |
| Other physical details |
color illustrations; |
| Dimensions |
25cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
41106 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
David J. Ortinau |
| 9 (RLIN) |
41107 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dana E. Harrison |
| 9 (RLIN) |
41108 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
