Advertising : what it is and how to do it / Roderick White.
Material type:
TextPublisher: London : McGraw-Hill, c1993Edition: 3rd edDescription: x, 246 p. : illSubject(s): Advertising
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Learning Resource Center General Circulation | HF 5823 W468 1993 (Browse shelf) | Available | CL748 | |
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Books
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College Learning Resource Center General Circulation | HF 5823 W468 1993 (Browse shelf) | Available | CL826 |
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| HF 5823 S48 1997 Advertising, promotion and supplemental aspects of integrated marketing communications / | HF 5823 T396 2018 Theory, practice and techniques in advertising and sales management / | HF 5823 W45 2004 Advertising Principles & Practice / | HF 5823 W468 1993 Advertising : | HF 5823 W468 1993 Advertising : | HF 5825 P28 1990 The making of effective advertising / | HF 5826.5 D39 1992 The effective use of advertising media : |
Includes bibliographical references and index.
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