Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox.
Material type:
TextPublisher: Boston : Allyn and Bacon, c1991Edition: 7th edDescription: xii, 578 p. : illSubject(s): Marketing
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Learning Resource Center General Circulation | HF 5415 M297 1991 (Browse shelf) | Available | CL1976 |
Includes references and index.
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