Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
Material type:
TextPublisher: Homewood, IL : Irwin, c1990Edition: 10th edDescription: xviii, 734 p. : illSubject(s): Marketing -- Management
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Learning Resource Center General Circulation | HF 5415.13 M369 1990 (Browse shelf) | Available | CL2299 | |
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Books
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College Learning Resource Center General Circulation | HF 5415.13 M369 1990 (Browse shelf) | Available | CL2553 |
Includes appendices, notes, indices and glossary.
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