Big business blunders : mistakes in multinational marketing / David A. Ricks.
Material type:
TextPublisher: Homewood, IL : Dow-Jones-Irwin, c1983Description: x, 158 pSubject(s): Export marketing | International business enterprises
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Books
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College Learning Resource Center General Circulation | HF 1009.5 R54 1983 (Browse shelf) | Available | CL3302 |
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| HF 1009.5 C95 1993 International marketing / | HF 1009.5 C952 1994 International marketing strategy : | HF 1009.5 K39 1995 Global marketing management / | HF 1009.5 R54 1983 Big business blunders : | HF 1009.5 T417 1987 International marketing / | HF 1017 A2 2009 Complete business statistics / | HF 1017 B474 2006 Basic Business statistics : |
Includes notes and bibliography.
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