Exploring marketing research / William G. Zikmund.
Material type:
TextPublisher: Chicago : Dryden Press, c1991Edition: 4th edDescription: xxiv, 834 p. : illSubject(s): Marketing research
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Learning Resource Center General Circulation | HF 5415.2 Z54 1991 (Browse shelf) | Available | CL3329 |
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| HF 5415.2 S32 1987 Marketing research : | HF 5415.2 S78 1986 Markets and market logic / | HF 5415.2 S93 1998 Marketing research : | HF 5415.2 Z54 1991 Exploring marketing research / | HF 5415.3 A83 1992 Consumer behavior and marketing action / | HF 5415.3 E53 1990 Consumer behavior / | HF 5415.3 H52 1997 Marketing for dummies / |
Includes appendices, references, glossaries and indexes.
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