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Creating product strategies / Beth Rogers.

By: Rogers, BethMaterial type: TextTextSeries: Marketing for managersPublisher: London : International Thomson Business Press, c1996Description: ix, 264 p. : figsSubject(s): Marketing | New products
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Item type Current location Call number Status Date due Barcode
Books Books College Learning Resource Center
General Circulation
HF 5415 R634 1996 (Browse shelf) Available CL6070

Includes bibliography.

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