Olopsc Library catalog › Details for: Marketing research :

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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

By: Kinnear, Thomas CMaterial type: Text

TextSeries: McGraw-Hill series in marketingPublisher: New York : McGraw-Hill, 1996Edition: 5th edDescription: xxii, 888 p. : illSubject(s): Marketing research | Marketing -- Management

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Item type	Current location	Call number	Status	Date due	Barcode
Books	College Learning Resource Center General Circulation	HF 5415.2 K53 1996 (Browse shelf)	Available		CL6081

Includes glossary, appendix, bibliographical references and indices.

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