Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Micahel A. Belch.
Material type:
TextSeries: The Irwin series in marketingPublisher: Chicago : Irwin, c1995Edition: 3rd edDescription: xxii, 762 p. : ill.(part col.)Subject(s): Advertising | Sales promotion | Communication in marketing
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Learning Resource Center General Circulation | HF 5823 B387 1995 (Browse shelf) | Available | CL7195 | |
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Books
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College Learning Resource Center General Circulation | HF 5823 B387 1995 (Browse shelf) | Available | CL7356 |
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| HF 5821 O86 1985 The trouble with advertising / | HF 5823 A74 2007 Essentials of contemporary advertising / | HF 5823 A792 1978 Advertising / | HF 5823 B387 1995 Introduction to advertising and promotion : | HF 5823 B387 1995 Introduction to advertising and promotion : | HF 5823 B427 2012 Advertising and promotion : | HF 5823 I61 2015 Integrated marketing communications / |
Includes glossary and indices.
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