Brand media strategy : integrated communications planning in the digital era / Antony Young.
Material type:
TextPublisher: New York : Palgrave Mcmillan, c2010Edition: 1st. edDescription: xii, 239p. : ill.; 25cmISBN: 9780230104747Subject(s): Branding (marketing) | Internet marketing | Social media
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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College Learning Resource Center General Circulation | HF 5415.1235 Y681 2010 (Browse shelf) | Available | CL10511 |
Includes bibliographical references and index
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