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Customer service for hospitality and tourism / Simon Hudson and Louise Hudson.

By: Hudson, SimonMaterial type: TextTextPublisher: Woodeaton, Oxford : Goodfellow Publishers, 2013Description: viii, 303 pages : illustrationISBN: 9781908999344Subject(s): Hospitality industry -- Customer services | Tourism -- Customer services
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Books Books College Learning Resource Center
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TX 911.3 C8 H869 2013 (Browse shelf) Available CL11074

Introduction to customer service -- The financial and behavioral impacts of customer service -- Understanding the consumer -- Developing and maintaining a service culture -- Managing service encounters -- The importance of market research -- Building and maintaining customer relationships -- Providing customer service through the servicescape -- The impact of technology on customer service -- The importance of service recovery -- Promoting customer service internally and externally -- Customer service training handbook.

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