Service marketing management / edited by Clifford Short.
Material type:
TextPublisher: New York, NY : Clanrye International, 2018Description: viii, 223 p. ; 26 cmISBN: 978-1-63240-755-9Subject(s): Service industries -- Marketing -- Management | Service industries | Marketing -- Management | Industrial management
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College Learning Resource Center General Circulation | HD 9980.5 S47 2018 (Browse shelf) | Available | CL11870 |
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| HD 9940 U4 J3 1987 Inside the fashion business : | HD 9975 V52 D54 1994 Urban harvest : | HD 9980.5 A42 1985 Service America! : | HD 9980.5 S47 2018 Service marketing management / | HD 9980.6 N53 1987 Liberalizing trade in services : | HD 30.23 T33 2023 Modern business analytics: practical data science for decision making | HD 30.23 T566 2019 Rethinking strategy |
Includes bibliographical references and index.
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