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Bite-sized marketing : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.

By: Dowd, Nancy, 1956-Contributor(s): Evangeliste, Mary | Silberman, Jonathan, 1982-Material type: TextTextPublisher: Chicago : American Library Association, 2010Description: xi, 140 p. : ill. ; 26 cmISBN: 0838910009 (alk. paper); 9780838910009 (alk. paper)Subject(s): Libraries -- Marketing | Libraries -- Public relations
Contents:
Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
Summary: Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
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Item type Current location Call number Status Date due Barcode
Books Books High School Learning Resource Center
General Circulation 		Z 716.3 D752 2010 (Browse shelf) Available HS8958

Includes index.

Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.

Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.

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