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Entrepreneurial you : monetize your expertise create multiple income streams and thrive / by Dorie Clark.

By: Clark, Dorie [author.]Material type: TextTextPublisher: Boston, Massachusetts : Harvard Business Review Press, [2017]Description: xiii, 254 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781633692275Subject(s): Entrepreneurship | Career development | Expertise -- Economic aspectsDDC classification: 650.1 LOC classification: HB615 | .C647 2017
Contents:
Prologue: Why I wrote this book -- Part I. Build your brand: The entrepreneurial opportunity -- First become a trusted source -- Part II. Monetize your expertise: The courage to monetize -- Become a coach/consultant -- Build a speaking practice -- Build a following through podcasting -- Develop your audience by blogging and vlogging -- Bring your followers together -- Part III. Extend your reach and impact online: Leverage your platform by creating an online course -- Create digital products and online communities -- Leverage intellectual property - affiliate marketing and joint ventures -- Live the life you want.
Summary: What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a sideline. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, developing multiple revenue streams, and bringing in a steady flow of new clients can be a daunting prospect. Dorie Clark, a successful entrepreneur and author, has done it all. And in Entrepreneurial You she provides a blueprint for professional independence, with insights and advice on building your brand, monetizing your expertise, and extending your reach and impact online. In short, engaging chapters, she outlines the necessary elements and concrete tactics for entrepreneurial success. She shares the stories of entrepreneurs of all kinds--from consultants and coaches to podcasters, bloggers, and online marketers--who have generated six- and seven-figure incomes. This book will be your hands-on guide to building a portfolio of revenue streams, both traditional and online, so that you can liberate yourself financially and shape your own career destiny.-- Provided by publisher
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Item type Current location Collection Call number Status Date due Barcode
Books Books College Learning Resource Center
Processing Center 		Non-fiction CIR HB 615 .C647e 2017 (Browse shelf) Available CL12061
Browsing College Learning Resource Center shelves, Shelving location: Processing Center, Collection: Non-fiction Close shelf browser
CIR BF 713 .D48 P332d 2019 Developmental psychology/ CIR HB 172.5 P247m 2019 Microeconomics/ CIR HB 172 K18m 2019 Mircroeconomics CIR HB 615 .C647e 2017 Entrepreneurial you : CIR HD 62.5 Eh33y 2017 Youthentrepreneurship CIR HD 62.7 T679s 2017 Starting your own business : CIR HD 2341 G795s 2017 She means business :

Includes bibliographical references and index.

Prologue: Why I wrote this book -- Part I. Build your brand: The entrepreneurial opportunity -- First become a trusted source -- Part II. Monetize your expertise: The courage to monetize -- Become a coach/consultant -- Build a speaking practice -- Build a following through podcasting -- Develop your audience by blogging and vlogging -- Bring your followers together -- Part III. Extend your reach and impact online: Leverage your platform by creating an online course -- Create digital products and online communities -- Leverage intellectual property - affiliate marketing and joint ventures -- Live the life you want.

What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a sideline. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, developing multiple revenue streams, and bringing in a steady flow of new clients can be a daunting prospect. Dorie Clark, a successful entrepreneur and author, has done it all. And in Entrepreneurial You she provides a blueprint for professional independence, with insights and advice on building your brand, monetizing your expertise, and extending your reach and impact online. In short, engaging chapters, she outlines the necessary elements and concrete tactics for entrepreneurial success. She shares the stories of entrepreneurs of all kinds--from consultants and coaches to podcasters, bloggers, and online marketers--who have generated six- and seven-figure incomes. This book will be your hands-on guide to building a portfolio of revenue streams, both traditional and online, so that you can liberate yourself financially and shape your own career destiny.-- Provided by publisher

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