Target opportunity selling : top sales performers reveal what really works / Nicholas A.C. Read.--
Material type:
TextPublisher: New York : McGraw-Hill Education, [2014]Copyright date: ©2014Description: xii, 316 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071773072 (hardback : alk. paper); 007177307XSubject(s): Selling | Sales management | Marketing | BUSINESS & ECONOMICS / Sales & SellingDDC classification: 658.85 LOC classification: HF5438.25 | .R43 2014Other classification: BUS058000 Online resources: Publisher description | Contributor biographical information Summary: "A game-changing sales model that targets opportunities in every stage of today's long-lead saleTarget Opportunity Selling reveals best practices based on first-hand interviews with top sales performers throughout the world. Leading sales trainer Nic Read describes what he calls the Sales Expansion Loop, which views the sales pricess as an infinite loop in which the roles of Marketing, Sales, Management, and Service all serve different coordinated roles in the customer journey. Read shows how to target opportunities at every stage of this continuous sales loop and align the sales process to the customer buying process. He provides practical how-tos for Sales Qualification, competitive strategy, relationship management and closing, as well as how to use the end of every sale as a primer for the next sale.Nicholas A.C. Read is president of the training firm SalesLabs. He is a recent recipient of the Best Sales Trainer category in the International Business Awards, an annual awards show that has been dubbed "the business world's own Oscars" by the New York Post"-- Provided by publisher.
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College Learning Resource Center General Circulation | HF5438.25 R43 2014 (Browse shelf) | 1 | Available | CL12218 |
"A game-changing sales model that targets opportunities in every stage of today's long-lead saleTarget Opportunity Selling reveals best practices based on first-hand interviews with top sales performers throughout the world. Leading sales trainer Nic Read describes what he calls the Sales Expansion Loop, which views the sales pricess as an infinite loop in which the roles of Marketing, Sales, Management, and Service all serve different coordinated roles in the customer journey. Read shows how to target opportunities at every stage of this continuous sales loop and align the sales process to the customer buying process. He provides practical how-tos for Sales Qualification, competitive strategy, relationship management and closing, as well as how to use the end of every sale as a primer for the next sale.Nicholas A.C. Read is president of the training firm SalesLabs. He is a recent recipient of the Best Sales Trainer category in the International Business Awards, an annual awards show that has been dubbed "the business world's own Oscars" by the New York Post"-- Provided by publisher.
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