Competing in the age of AI : strategy and leadership when algorithms and networks run the world / Marco Iansiti
Material type:
Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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High School Learning Resource Center Teacher's Corner | FAC Q335 .I323 2020 (Browse shelf) | 1 | Available | HS14323 |
Includes index
a "In industry after industry, data, analytics, and AI-driven processes are transforming
the nature of work. While we often still treat AI as the domain of a specific skill, business
function, or sector, we have entered a new era in which AI is challenging the very concept of
the firm. AI-centric organizations exhibit a new operating architecture, redefining how they
create, capture, share, and deliver value. Marco Iansiti and Karim R. Lakhani show how
reinventing the firm around data, analytics, and AI removes traditional constraints on scale,
scope, and learning that have constrained business growth for hundreds of years.
From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes
are vastly more scalable than traditional processes, drive massive scope increase, enabling
companies to straddle industry boundaries, and enable powerful opportunities for learning--to
drive ever more accurate, complex, and sophisticated predictions. When traditional operating
constraints are removed, strategy becomes a whole new game, one whose rules and likely
outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking
business and operating models Explain how "collisions" between AI-driven/digital and
traditional/analog firms are reshaping competition and altering the structure of our economy
Show how these collisions force traditional companies to change their operating models to
drive scale, scope, and learning Explain the risks involved in operating model transformation
and how to overcome them Describe the new challenges and responsibilities for the leaders
of these firms Packed with examples--including the most powerful and innovative global, AIdriven competitors--and based on research in hundreds of firms across many sectors, this is
the essential guide for rethinking how your firm competes and operates in the era of AI"--
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