Crisostomo, Isabelo T <br/><br/>
Advertising :  background, theory and practice / 
Isabelo T. Crisostomo. 
 - Manila :  National Bookstore,  c1993. 
 - 355 p. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Philippines--Management