Roberto, Eduardo L <br/><br/>
Applied marketing research for data-based marketing decisions / 
Eduardo L. Roberto. 
 - Quezon City :  Ateneo de Manila University Press,  1987. 
 - 292 p. : figs., tables. 
<br/><br/> Includes references, appendix, and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Data processing<br/>Marketing research--Statistical methods--Data processing