White, Roderick <br/><br/>
Advertising :  what it is and how to do it / 
Roderick White. 
 - 3rd ed 
 - London :  McGraw-Hill,  c1993. 
 - x, 246 p. : ill. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising