TY  - BOOK
AU  - Hawkins,Del I
TI  - Consumer behavior: implications for marketing strategy 
PY  - 1989///
CY  - Homewood, IL
PB  - BPI Irwin
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Includes references, appendices and indices
ER  -