Toffler, Betsy-Ann <br/><br/>
Dictionary of marketing terms / 
by Betsy-Ann Toffler, Jane Imber. 
 - 2nd ed 
 - Hauppauge, NY :  Barron's Educational Series,  c1994. 
 - vii, 579 p. 
<br/><br/> Rev. ed. of : Dictionary of advertising and direct mail terms, c1987. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries