TY  - BOOK
AU  - Toffler,Betsy-Ann
TI  - Dictionary of marketing terms
PY  - 1994///
CY  - Hauppauge, NY
PB  - Barron's Educational Series
KW  - Marketing
KW  - Dictionaries
N1  - Rev. ed. of : Dictionary of advertising and direct mail terms, c1987
ER  -