Bennett, Peter D <br/><br/>
Marketing / 
Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry. 
 - New York :  McGraw-Hill,  c1988. 
 - xxvii, 762 pages;  illustrations. 
 - McGraw-Hill series in marketing .
<br/><br/> Includes references, appendices, dictionary of marketing terms and indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415 B429 1988  / CL1568