TY  - BOOK
AU  - Bennett,Peter D
AU  - Robert P. Lamm
AU  - Robert A. Fry
TI  - Marketing
AV  - HF 5415 B429 1988 CL1568
PY  - 1988///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes references, appendices, dictionary of marketing terms and indices
ER  -