Fundamentals of marketing / 
Montrose S. Sommers ... [et al.]. 
 - 6th Canadian ed 
 - Toronto :  McGraw-Hill Ryorson,  c1992. 
 - xxi, 773 p. : col. ill. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing