Shaw, Roy T <br/><br/>
Marketing / 
Roy T. Shaw, Richard J. Semenick. 
 - 6th ed 
 - Cincinnati :  South-Western,  c1989. 
 - vi, 484 p. 
<br/><br/> Earlier ed. has Weldon Johnson Taylor as the senior author.  Includes appendices and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing