Dalrymple, Douglas J <br/><br/>
Sales management :  concepts and cases / 
Douglas J. Dalrymple, William L. Cron. 
 - 4th ed 
 - New York :  Wiley,  c1992. 
 - 1 v. (various pagings) : ill. 
<br/><br/> Includes appendix, glossary and indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales management<br/>Sales management--Case studies