Churchill, Gilbert A <br/><br/>
Sales force management :  planning, implementation and control / 
Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr. 
 - 3rd ed 
 - Homewood, IL :  Irwin,  c1990. 
 - xviii, 845 p. : ill. 
<br/><br/> Includes appendices and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales management