Peter, J. Paul <br/><br/>
A preface to marketing management / 
J. Paul Peter, James H. Donnelly, Jr. 
 - 5th ed 
 - Homewood, IL :  Irwin,  c1991. 
 - xii, 324 : ill. 
<br/><br/> Includes references and indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management