Marketing classics :  a selection of influential articles / 
[compiled by] Ben M. Enis, Keith K. Cox. 
 - 7th ed 
 - Boston :  Allyn and Bacon,  c1991. 
 - xii, 578 p. : ill. 
<br/><br/> Includes references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing