McCarthy, Edmund Jerome <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy, William D. Perreault, Jr. 
 - 10th ed 
 - Homewood, IL :  Irwin,  c1990. 
 - xviii, 734 p. : ill. 
<br/><br/> Includes appendices, notes, indices and glossary. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management