Nylen, David W <br/><br/>
Advertising :  planning, implementation and control / 
David W. Nylen. 
 - 3rd ed 
 - Cincinnati :  South-Western Pub. Co,  c1986. 
 - vii, 700 p. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising