Reid, Allan L <br/><br/>
Modern applied selling / 
Allan L. Reid. 
 - Englewood Cliffs, NJ :  Prentice-Hall,  c1990. 
 - xxiii, 567 p. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling<br/>Selling--Case studies