Mowen, John C <br/><br/>
Consumer behavior / 
John C. Mowen. 
 - 3rd ed 
 - New York :  Macmillan,  c1993. 
 - xxii, 808 p. : ill. 
 - Macmillan series in marketing .
<br/><br/> Includes references, glossary and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumers--United States