White, Hooper <br/><br/>
How to produce effective TV commercials / 
Hooper White. 
 - 2nd ed 
 - Lincolnwood :  NTC Business Books,  c1986. 
 - xix, 305 p. : ill. 
<br/><br/> Includes glossaries, appendices and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising