Berkowitz, Eric N.  <br/><br/>
Marketing / 
Eric N. Berkowitz ... [et al.]. 
 - 3rd ed 
 - Homewood, IL :  Irwin,  c1992. 
 - xxiv, 791 pages;  color illustrations. 
<br/><br/> Includes appendices, glossary and indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415 B441 1992  / CL3108