Eastman, Susan Tyler <br/><br/>
Broadcast / cable programming :  strategies and practices / 
Susan Tyler Eastman, Sydney W. Head, Lewis Klein. 
 - 3rd ed. 
 - Belmont, CA :  Wadsworth, Pub,  c1989. 
 - xiii, 583 p. : ill. 
 - Wadsworth series in mass communication .
<br/><br/> Includes glossary, bibliographies, and indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs--Planning.<br/>Radio programs--Planning.<br/>Cable television--Planning.