Ricks, David A <br/><br/>
Big business blunders :  mistakes in multinational marketing / 
David A. Ricks. 
 - Homewood, IL :  Dow-Jones-Irwin,  c1983. 
 - x, 158 p. 
<br/><br/> Includes notes and bibliography. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises