Assael, Henry <br/><br/>
Consumer behavior and marketing action / 
Henry Assael. 
 - 4th ed 
 - Boston :  PWS-Kent Pub,  c1992. 
 - xx, 748 p. : col. ill. 
<br/><br/> Includes bibliographical references, glossary and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivational research (Marketing)