Bovee, Courtland L <br/><br/>
Marketing / 
Courtland L. Bovee, John V. Thill. 
 - New York :  McGraw-Hill,  c1992. 
 - xxxi, 861 p. : col. ill. 
 - McGraw-Hill series in marketing .
<br/><br/> Includes references, glossary and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing