Wilkie, William L <br/><br/>
Consumer behavior / 
William L. Wilkie. 
 - 2nd ed 
 - New York :  Wiley,  c1990. 
 - 1 v. (various pagings) : ill. 
<br/><br/> Includes appendices, notes and indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior