Zikmund, William G <br/><br/>
Exploring marketing research / 
William G. Zikmund. 
 - 4th ed 
 - Chicago :  Dryden Press,  c1991. 
 - xxiv, 834 p. : ill. 
<br/><br/> Includes appendices, references, glossaries and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research