Diamond, Edwin <br/><br/>
The spot :  the rise of political advertising on television / 
Edwin Diamond and Stephen Bates. 
 - Rev. ed 
 - Cambridge, MA :  MIT Press,  c1988. 
 - xiv, 425 p. : ill. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Political--United States<br/>Television advertising--United States