Warner, Charles, 1932- <br/><br/>
Broadcast and cable selling / 
Charles Warner. 
 - Belmont :  Wadsworth,  c1986. 
 - xii, 452 p. : ill. 
<br/><br/> Includes bibliographical references, appendices, glossary and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Broadcast advertising