Patti, Charles H <br/><br/>
The making of effective advertising / 
Charles H. Patti, Sandra E. Moriarty. 
 - Englewood Cliffs, NJ :  Prentice-Hall,  c1990. 
 - xiii, 140 p. : ill. 
<br/><br/> Includes references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy<br/>Advertising