Cravens, David W <br/><br/>
Strategic marketing management cases / 
David W. Cravens, Charles W. Lamb, Jr. 
 - 4th ed 
 - Homewood, IL :  Irwin,  c1993. 
 - xviii, 900 p. : ill. 
 - The Irwin series in marketing .
<br/><br/> Rev. ed. of : Strategic marketing management cases and applications. 3rd ed. 1990.  Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies