TY  - BOOK
AU  - Cravens,David W
TI  - Strategic marketing management cases
PY  - 1993///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Case studies
N1  - Rev. ed. of : Strategic marketing management cases and applications. 3rd ed. 1990; Includes index
ER  -