Bernhardt, Kenneth L., 1944- <br/><br/>
Cases in marketing management / 
Kenneth L. Bernhardt, Thomas C. Kinnear. 
 - 5th ed 
 - Homewood, IL :  Irwin,  c1991. 
 - xvi, 815 p. : ill. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies<br/>Marketing--Decision making--Case studies